The term flow refers to the creative process
and it was defined by a professor at the
University of Chicago, Mihály Csikszentmihályi.
He described it as:

    “Being completely involved in an activity
     for its own sake. The source of human
     happiness, a state of deep concentration,
     a sense of rhythm, intense emotional
     involvement and timelessness that comes
     from immersive and challenging activities.”

The FlowGaléria selects a concept (a theme)
for each exhibit and by doing so provides the
challenge, one of the key elements that is
necessary to experience the state of flow
while creating.